The Bundesliga Experience: Commercial and Marketing Strategies for Football Clubs

09 Dec 2018 —
16 Dec 2018

The Bundesliga Experience: Commercial and Marketing Strategies for Football Clubs

    


An internship “The Bundesliga Experience: Commercial and Marketing Strategies for Football Clubs” based in five cities in North Rhine-Westphalia was held from 9th to 16th of December. The program was organized by the RMA business school for students, graduates and partners of “Sports Industry Management” faculty. 

The group visited Borussia Dortmund, one of the most titled and financially powerful clubs in Germany. Also, the internship program included a detailed acquaintance with the management of Schalke 04 and a visit to a Champions League Match vs. Lokomotiv Moscow. No less informative were the visits to Borussia Mönchengladbach and Bayer 04 Leverkusen, which also firmly included in the German football elite, and the FC Fortuna from Düsseldorf.


 
 


Dates: 9–16 December 2018

Cities: Dortmund, Leverkusen, Mönchengladbach, Gelsenkirchen, Düsseldorf.


 

 


Football Clubs: FC Schalke 04; Borussia Dortmund; Borussia Mönchengladbach; Bayer 04 Leverkusen; Fortuna Dusseldorf. 

Stadiums: BayArena; Veltins-Arena; Westfalenstadion; Signal Iduna Park; Merkur Spiel Arena.


 
 


Matches: FC Schalke 04 — FC Lokomotiv Moscow (UEFA Champions League); Borussia Dortmund — Werder Bremen (The Bundesliga); Fortuna Dusseldorf — Freiburg SC (The Bundesliga1); Borussia Monchengladbach — Stuttgart VFB (The Bundesliga). 


 
 


Speakers: Dennis C. Thom (Head of Marketing Borussia Dortmund GmbH & Co. KGaA), Philipp Grabolle (Business Development Marketing FC Schalke 04), Tobias Steinfort (Project manager FC Fortuna Dusseldorf).