FC Porto Business Manager’s master class for Sports Management Industry students
On the eve of the Europa League quarter-final return match between FC Spartak Moscow and FC Porto, Gil Oliveira Santos, the FC Porto’s Business Manager who arrived to Moscow together with the team, conducted the master class for students of the Sports Industry Management higher education program and students of the Team Sports Management retraining program.
The Portuguese guest described the transfer policy specifics of Portugal’s 25-time champion, the methods to increase the football match attendance, and the fund raising practices at FC Porto.
Moreover, Gil Oliveira Santos told the students about the club’s key development strategies aimed at gaining more revenues from the activities not related to football. He told that now FC Porto's management develops the idea of advancing the brand to new markets, with focus on the South America and the former Portuguese colonies in Africa.